49% of people like their peanut butter smooth.
29% prefer it as crunchy as possible.
63% of people eat peanut butter right from the jar with a spoon about 3 times a week.
Interestingly, those who prefer crunchy peanut butter tend to be more extroverted.
Those who like smooth PB tend to arrive earlier to work.
Those who enjoy crunchy are more likely to believe in love at first sight.
Smooth peanut butter eaters tend to like to staying in and watch movies and television.
Crunchy eaters tend to prefer going out to a bar and partying.
Overall, smooth PB eaters prefer the show “Big Bang Theory”.
Crunchy eaters tend to groove on “Game of Thrones”.
Also noteworthy is that those who eat PB right from the jar with a spoon
are more likely to claim taking risks in their personal and professional lives and…
to rate themselves as “very confident” than those who eat it in other ways.
Source: Peanut Butter & Co