U.S. women like soccer
more than other sports–
but in what ways
do female soccer fans
engage with the sport?
28% of them prefer women’s soccer.
26% prefer men’s soccer.
46% have an equal preference.
Female soccer fans watch, on average
4.1 games a week.
and rate watching games on TV
as the most influential factor
in getting them involved with the game.
Other influential factors include
role model/star players…
and playing the sport as a child.
The largest group of female soccer fans
are those who developed an interest
in the past 5 years.
Most have an interest in 4 or more clubs…and
75% believe that female players
should be paid the same as male players.