U.S. women connect more to soccer than other sports.

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U.S. women like soccer
more than other sports–
but in what ways
do female soccer fans
engage with the sport?

28% of them prefer women’s soccer.
26% prefer men’s soccer.
46% have an equal preference.

Female soccer fans watch, on average
4.1 games a week.
and rate watching games on TV
as the most influential factor
in getting them involved with the game.
Other influential factors include
friends/peer-groups…
role model/star players…
and playing the sport as a child.

The largest group of female soccer fans
are those who developed an interest
in the past 5 years.

Most have an interest in 4 or more clubs…and
75% believe that female players
should be paid the same as male players.

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