41% of women said they are planning to spend more
on beauty products this year.
72% are planning to use a wider variety of products and…
60% are using beauty products more often.
71% of these women said that Amazon is the place they prefer to purchase beauty products
54% who liked Ulta.com or Sephora.com.
46% consider friends and family to be the most trusted source of information
about new beauty and personal care products followed by
42% who said they trusted social media and
38% who felt online reviews were the most believable.
Source: Stella Rising Glimmer Report