Of women who plan to spend more on beauty products


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41% of women said they are planning to spend more

on beauty products this year.

Of these,

72% are planning to use a wider variety of products and…

60% are using beauty products more often.

71% of these women said that Amazon is the place they prefer to purchase beauty products

followed by

54% who liked Ulta.com or Sephora.com.

46% consider friends and family to be the most trusted source of information

about new beauty and personal care products followed by

42% who said they trusted social media and 

38% who felt online reviews were the most believable.

Source: Stella Rising Glimmer Report


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