Many people hide the fact that they’re dieting.


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1/3 of adults told absolutely no one when dieting about it because they felt ‘ashamed’–
Some of these hid their dieting out of fear of public failure.
Others did not share because they were uncomfortable
having others know that they were dieting at all.

40% will not any talk about anything related to diet, and…
will rarely talk about eating habits with colleagues, friends,
or even their partner.

40% are ‘constantly’ in a cycle
fluctuating between healthy and unhealthy eating.

Many say that a lack of appealing good foods and…
an abundance of tempting bad foods
causes them to quit a diet.

Most popular among the bad foods are cake and pizza.

Source: Study conducted for Cambridge Weight Plan


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