How are you when dealing with customer service?


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Men and women
can have very different
experiences interacting with businesses.

55% of men are willing to pay extra
for better customer service
compared to only
36% of women
with
35% of men
as opposed to
25% of women
willing to base their choice
to buy from a business
based solely on its reputation
for customer service.

Men and women
both value
timely responses
and knowledgeable staff.
Men put about equal value
on both
while
56% of women value knowledgeable staff
while only
43% value timeliness.

Women and men both
share pet-peeves
when contacting customer support:
too many automated options
and
being put on hold for more than 5 minutes.
However, many women also tend to have issues
that men do not tend to have
with
43% getting frustrated by language/accent misunderstandings
and
42% getting upset by having to repeat information too many times.

Interestingly, men are more likely to freak out at customer support.
20% of men admit to frequently crying or swearing
at customer service
compared to only 11% of women.
Also, men are more likely to complain
to competitors about
poor customer service–
15% will do it
compared to only
5% of women.

SOURCE


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