For the love of lawns.

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81% of Americans have a lawn.

79% say it is an important feature when renting or buying a home.

Lawns get rated second, only after a renovated kitchen, in home feature priorities–

much ahead of storage, hardwood floors, and updated bathrooms.

Surprisingly, younger generations prize a nice lawn even more than their parents and grandparents.

82% of Millennials say a lawn is important, whereas

81% of Gen X say the same, and only

77% of Boomers claim that a lawn is important.

We Americans don’t just love our lawns, we use them too.

47% of us entertain in our yard at least once a month, and…

57% of us use our yard for fun at least once a month, and…

77% of us relax in our yard at least once a month.

32% of us even do some gardening multiple times per week.

Source: NALP