81% of Americans have a lawn.
79% say it is an important feature when renting or buying a home.
Lawns get rated second, only after a renovated kitchen, in home feature priorities–
much ahead of storage, hardwood floors, and updated bathrooms.
Surprisingly, younger generations prize a nice lawn even more than their parents and grandparents.
82% of Millennials say a lawn is important, whereas
81% of Gen X say the same, and only
77% of Boomers claim that a lawn is important.
We Americans don’t just love our lawns, we use them too.
47% of us entertain in our yard at least once a month, and…
57% of us use our yard for fun at least once a month, and…
77% of us relax in our yard at least once a month.
32% of us even do some gardening multiple times per week.