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63% of American adults drink coffee daily.
82% of the people who drank coffee the day before drank it at breakfast.
25% drank it in the afternoon which is up 19% since 2012.
78% of the people who drank coffee the day before did it at home.
46% of those buying coffee away from home bought it at drive-through.
61% of all coffee now consumed is considered to be gourmet coffee.
80% of adults know about cold brew coffee and 12% have had it in the past week.
Source: National Coffee Association
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