67% of Americans now listen to online audio.
Weekly listeners report an average of nearly 17 hours of listening in the last week.
30% of the U.S. population who use streaming audio brands choose Pandora,
25% who choose Spotify
The portion of the U.S. population aged 12 and up who have ever listened to a podcast
passed 50% for the first time this year
Roughly 90 million listeners reported having listened to a podcast in the last month,
up from around a quarter of the population in the previous year’s survey.
40% of Americans aged 12-24 have listened to a podcast in the last month.
And those who reported listening to podcasts on a weekly basis averaged seven podcasts per week.
25% of Americans now own a smart speaker,
and the average number of smart speakers per home has grown from 1.7 to two.
Amazon Alexa is the leading brand of smart speaker.
Source: Infinite Dial