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42% of consumers say there are too many new products to keep up with.

Yet,

73% of them say they would try a new product if it was made by a brand they know and trust and…

63% said they would try a new product that was recommended to them by others.

72% of consumers appreciate it when products are made more environmentally-friendly and…

38% of them are “willing to pay more” for these products.

In addition,

51% of those surveyed said it is important to them that food products are sustainably sourced.

Source: BrandSpark International


 


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