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42% of consumers say there are too many new products to keep up with.
Yet,
73% of them say they would try a new product if it was made by a brand they know and trust and…
63% said they would try a new product that was recommended to them by others.
72% of consumers appreciate it when products are made more environmentally-friendly and…
38% of them are “willing to pay more” for these products.
In addition,
51% of those surveyed said it is important to them that food products are sustainably sourced.
Source: BrandSpark International
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