The desire to be one’s own boss.


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Entrepreneur woman enjoying her coffee in front of her laptop. Relaxing in a vintage coffee shop
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Of Americans who want to quit their job–
67% want to do so because the want to pursue entrepreneurship.
However,
81% of Americans who’re intrigued by the prospect
of starting a business feel overwhelmed by the task.

Many are daunted by the myriad barriers that they perceive to be in the way.
64% are nervous about the initial cost to open a business.
38% are anxious about whether the business would be profitable.
38% are worried about their lack of knowledge of marketing and financing, and…
29% feel uncertain about what steps to take in order to get started.

Yet, many are excited about the prospects of having their own business affords.
66% would like to be their own boss.
58% want flexibility in their schedule.
54% are excited about following their passion, and…
51% love the idea of being able to grow their own income.

Ultimately, for 41%
it is their dreams that make them take the leap.

Source: study performed on behalf of Herbalife.


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