Most rely on their own research to make big decisions.


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Moving, relationships, investments, career–
that people seek information
before making a big decision
is not surprising…

However, that
81% rely a lot on their own research–
as opposed to the
43% who say they rely a lot on friends and family
or the…
31% who say they rely a lot on expert professionals–
is a bit surprising…

46% of those who do their own research
begin, but often do not stop,
with the internet…
25% involve others in their research
11% relate their research
to their prior life experience
and education.
8% use print media for data,
while…
4% involve religious wisdom
in as part of their research.

Source


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