Americans are spending more time listening to online audio than ever before.


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67% of Americans now listen to online audio.

Weekly listeners report an average of nearly 17 hours of listening in the last week.

30% of the U.S. population who use streaming audio brands choose Pandora,

followed by

25% who choose Spotify

The portion of the U.S. population aged 12 and up who have ever listened to a podcast

passed 50% for the first time this year

Roughly 90 million listeners reported having listened to a podcast in the last month,

up from around a quarter of the population in the previous year’s survey.

40% of Americans aged 12-24 have listened to a podcast in the last month.

And those who reported listening to podcasts on a weekly basis averaged seven podcasts per week.

 25% of Americans now own a smart speaker,

and the average number of smart speakers per home has grown from 1.7 to two.

Amazon Alexa is the leading brand of smart speaker.

Source: Infinite Dial



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